• The EyeWear Wardrobe

The EyeWear Wardrobe

£224.00
All seven of VB's modern eye essentials at your fingertips. Featuring EyeWear in 7 fashion shades, 2 statement finishes, and an ultra-creamy buildable formula that sets for 8 hours of wear.

EyeWear

£32.00

Shroom

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EyeWear

£32.00

Ballet

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EyeWear

£32.00

Cornflower

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EyeWear

£32.00

Macaron

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EyeWear

£32.00

Oyster

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EyeWear

£32.00

Trench

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EyeWear

£32.00

Caramel

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The EyeWear Wardrobe
The EyeWear Wardrobe
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I Want. EyeWear. 

“Inspired by my fashion house—meet Eyewear. Our new longwear, crease-proof shadow stick is a seven-shade collection, my ultimate wardrobe essentials. It’s incredibly versatile—the supremely creamy, buildable colours make for a flawless sultry, smoky eye or a sheer wash of colour. The hardest choice is which shade to try first.” xVB


An extension of VB’s fashion palette, EyeWear is a modern capsule collection of sophisticated mattes and shimmering veils that build seamlessly, creating sophisticated drama for day, extra decadence for night. No stylist or makeup artist needed.

A Next Generation Eyeshadow

Consider EyeWear the modern gold standard for shadow sticks: Clean formula. Buildable, ultra-creamy application and rich colour. Crease-free, fade-proof wear for up to 8 hours. No base, brush or touch-ups required.

What’s In:
Vitas Vita which increases collagen synthesis for healthier skin—improving skin elasticity, tonicity and firmness.

Seaweed (Fucus) Oil, a soothing emollient with high antioxidant activity. Helps dissipate subcutaneous fat deposits on the lower portion of eyelid for smoother looking lids.

What’s Out: 
Traditional silicone materials such as cyclotetrasiloxane (D4), cyclopentasiloxane (D5), cyclohexasiloxane (D6) that are widely used for long-lasting performance benefits.

How VB Wears EyeWear

“If I want to enhance my eyes in a natural way, I’ll take the Pecan shade of EyeWear and apply a  little over the crease of my eyelid to add contour, then use my fingers to smudge it along my top  and bottom lash lines. I also like to use a brush to smoke it out for a softer, sexier look—like a  Peter Lindbergh photograph. One important tip is to do one eye at a time: as you have around 20 to 30 seconds to play with the formula before it sets and doesn’t budge for hours.” xVB