Best Mascara EVER!
"My lashes have never looked so full and pretty!♥️ I feel truly happy when I wear this product."
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The ultimate bold statement mascara with built-in lash conditioning. Enduring and smudge-proof yet easy to remove, Vast Lash is volumising mascara reimagined.
Full-Day Performance: No flakes, no fuss, no smudge — just serious staying power that remains bold and voluminous 12+ hours later.
Single Coat Impact: A clean, bold mascara that volumises lashes in a single swipe, coating evenly from root to tip. When you're ready to remove, simply rinse with warm water.
Dramatic and Directional: Plush bristles and a curved wand deliver full, uplifted lashes every time.
Pure excellence in every way: That's the Victoria Standard.
12-hour wear, Flake-proof, Smudge-proof, Sweat-proof, Humidity-proof, Vegan
Gluten-free, Nut-free, Ophthalmologist-tested, Safe for Contact Lens Wearers
6.64 ML / 0.22 FL. OZ. LIQ. US

Overall rating: 4.3565316 / 5 from 4325 reviews.
Vast Lash Mascara offers smudge-proof, smudge-free, and long-lasting wear with a volumizing formula that enhances lash thickness and length. Its luxurious packaging and non-irritating formula make it safe for contact lens wearers. The mascara provides a bold, dramatic look with easy application and removal.
Review topics: ["size","length","weight","colour","quality","looks","shape","problem","delivery","design","packaging","addition","results","coverage","texture","feels","beauty","finish","difference","liner","build","thickness","skin","service","performance","surprise","light","price","value","weather"].
"My lashes have never looked so full and pretty!♥️ I feel truly happy when I wear this product."
"First mascara I’ve had that doesn’t smudge under my eyes by the end of the day! It goes on rich and thick so makeup is quick! I prefer a smaller brush but the mascara is the best! I tried the other VB mascara at first - I thought it was really nice but this one goes on a lot thicker."
"BEST MASCARA EVER. FROM A SELFISH POINT OF VIEW I HESITATE TO RATE THIS SO HLIGHLY IN CASE THEY RUN OUT, BUT IT IS THE RIGHT THING TO GIVE CREDIT WHERE CREDIT IS DUE. THIS IS THE BEST MASCARA EVER, AND I HAVE TRIED TONS OF DIFFERENT MASCARAS."
"Disappointed by the full size. I was so excited to receive the full size as I absolutely loved the sample size. It applied well, the brush and tube were great. The full size doesn’t seem to apply as easily, it seems gluggy and the brush doesn’t touch the sides when pulling it out from the tube to remove some of the product."
"The best mascara ever! I have short and straight eyelashes and it makes them look full and long with a lift. Have been using it for years having tried countless others, including expensive designer ones. Nothing beats it."
"I love it!! It creates huge lashes, and the lashes don’t clump together into chunks. It’s beautiful to work with. The mascara doesn’t flake or fall under the eyes even by the end of the day."
"Mascara is mascara right. You can't make lashes that are not there and so long as it's black and coats them - all good. However this product feels luxurious and like I'm nourishing my lashes as I use it. It layers on really smoothly and is a nice consistency. I love the packaging. Feels quite heavy for a mascara but quality. I really like it and would buy again. Better than a Chanel one I bought 6 months earlier."
"Love this mascara. Thickens and lengths lashes really well. Key benefit for me is there is no smudging which I’ve found very annoying with other mascaras. It also removes really easily without spreading black marks across my eyes."
"I have sensitive eyes & wear contacts so when I say that this is my absolute favorite mascara, that's a big deal. This mascara thickens & gives the perfect amount of length without ever irritating my sensitive eyes. It's so easy to remove at the end of the day with just warm water & my face wash (no separate eye makeup remover needed). This is my go-to."
"I need to use it several times to reach the effect vast lash. I compare the product with YSL lash clash and Chanel le volume products and this one doesn't provide near to similar effect."