Fabulous colour 🩷🩷
"I ordered 2 extra as I don’t want to run out of this fabulous colour!it really opens up my eyes and a softer colour to wear 🩷🩷"
The ultimate bold statement mascara with built-in lash conditioning. Enduring and smudge-proof yet easy to remove, Vast Lash is volumising mascara reimagined.
Full-Day Performance: No flakes, no fuss, no smudge — just serious staying power that remains bold and voluminous 12+ hours later.
Single Coat Impact: A clean, bold mascara that volumises lashes in a single swipe, coating evenly from root to tip. When you're ready to remove, simply rinse with warm water.
Dramatic and Directional: Plush bristles and a curved wand deliver full, uplifted lashes every time.
Pure excellence in every way: That's the Victoria Standard.
12-hour wear, Flake-proof, Smudge-proof, Sweat-proof, Humidity-proof, Vegan
Gluten-free, Nut-free, Ophthalmologist-tested, Safe for Contact Lens Wearers
6.64 ML / 0.22 FL. OZ. LIQ. US

Overall rating: 4.358367 / 5 from 4434 reviews.
Vast Lash Mascara offers smudge-proof, smudge-free, and long-lasting wear with a volumizing formula that enhances lash thickness and length. Its luxurious packaging and non-irritating formula make it safe for contact lens wearers. The mascara provides a bold, dramatic look with easy application and removal.
Review topics: ["size","length","weight","colour","design","quality","looks","problem","shape","packaging","results","liner","coverage","texture","delivery","addition","beauty","difference","finish","feels","build","thickness","performance","service","weather","skin","surprise","mascara","value","lashes"].
"I ordered 2 extra as I don’t want to run out of this fabulous colour!it really opens up my eyes and a softer colour to wear 🩷🩷"
"This is the best mascara I’ve ever used and keeps me ordering it. It’s long wearing, makes my lashes look perfectly curled and long. The texture is perfect, goes on smoothly, no clumps. It works in any climate. And washes off so easily. Having it available in cocoa is an added bonus."
"I chose the sample with another purchase and loved it. When the full size arrived the formula isn’t as dry as the sample- I prefer a drier mascara because it gives insane volume- but I’m hoping it will dry out a bit soon seeing it’s only the first week I’m using it. But the packaging is amazing, the brush is stiff, curved and full- I didn’t expect it to have such a nice weight and be made of glass. Really unique."
"This luxury mascara in coco is a freshing change for the summer. It lightens up my eyes. Was so impressed with this, that l have purchased you eye liner in the same shade. Great look and product. The mascara really lengthen my lashes and the look lasts all day."
"Great colour and lasts well. I have such fine lashes I was hoping I could build it more but it’s lovely to use and great quality. Very impressed with the service, speed of order and customer service help when I needed it."
"Does not clump. You can come it through your lashes leaving them looking natural but with more volume and length. No stickiness. You can even use it on your lower lashes - it lasts and doesn't smudge. I have it in cocoa and black. Chef's kiss!"
"Been searching for a brown mascara for a long time. This is amazing. Colour is perfect, brush is right size, no clogging, really easy to take off at end of day. Beyond happy with this purchase - my first from VB"
"I was looking forward to trying this product. I was surprised at the weight of the mascara. The brush is a generous size, which suits me, which makes it easier to coat lashes all at once. I opted for the black shade, which is my usual shade, even though, I was very tempted by the cocoa brown colour."
"Just brilliant - this glides on with ease, it feels comfortable, gives definition and excellent separation, it washes off easily with warm water but, most importantly, it stays put, not smudging, no dark circles around the eyes, oily eyelids, hooded or not, it stays put all day! The mascara can be built for more impact or simply achieve the most flattering beautiful definition around the eye. I love this!"
"I definitely live mascara, it is just what I've been searching for during a ling time. My Lashes look natural, long and beautiful and this lasts during the day - that is extremely important for me. Clean look. I will order it again"