Future Lash Mascara


Longer, lifted lashes instantly; stronger, silkier lashes over time. Rinses away effortlessly with just warm water. No cotton pads, no remover, no problem.

100% of people agree their lashes looked lifted upon application of Future Lash.

Luxury performance, clean beauty.

Long-Wear, Smudge-proof, Flake-proof, Humidity-proof, Sweat-proof, Dermatologist Tested, Ophthalmologist Tested, Safe for Contact Lens Wearers, Vegan, Hypoallergenic, Gluten-free, Soy-free

Size: 4.8 ML / 0.16 FL. OZ. LIQ. US

Mascara Reimagined, Reengineered, Remastered

“I was tired of my mascara being unable to keep up—always smudging, flaking, or harming lashes. The perfect mascara is something I’ve had in my head since day one, and to create my own, I wanted to reimagine what I needed from the ground up. We nailed it with Future Lash.  A clean formula, with plant-based polymers, for ultra-black,  fluttery lashes, and unlike anything I’ve tried. It’s an instant essential, it’s that good.”  xVictoria

  • What it is:

    An ultra-black, lengthening and defining mascara that conditions lashes like hair with VB's proprietary C2 Complex.

  • What it does:

    Delivers smudge-free, sweat-proof, long-wear performance that won’t quit. Rinses away effortlessly with just warm water.

  • The result:

    A lustrous and lifted lash look instantly; stronger, silkier lashes over time.

The Look of a Lash Lift

Fluttery and fanned, ultra-black, lengthened, lifted, and defined—Future Lash is the ultimate mascara for Victoria’s favourite everyday lash look.

Next Gen Performance

Future Lash is a completely new view on mascara: Its cutting-edge clean formula delivers smudge-free, sweat- and humidity-proof wear that lasts all day. The silky formula doesn’t clump or flake, and hydrates and conditions lashes to strengthen them over time.

Plant-Based Innovation 

Many traditional mascaras use harsh and outdated ingredients like PVP (often found in old school hairspray) and vinyl polymers—leaving lashes brittle, stiff, heavy, and prone to flaking and breaking. Future Lash breaks the mold. It’s cutting-edge innovation uses plant-derived polymers to create flexible volume that transforms your natural lash for fanned out, extension-like length, locked-in lift, and flexible hold, free of flaking and breaking.

Get It On 

Start by swiping the inner curve of the Micro-Bristle Brush from root to tip to evenly coat lashes for a look that is lifted, fanned, and fluttery. 

Pump up the volume by adding more product with the outer curve of the brush, concentrating on the roots, for added lift and definition. 

The micro bristles emphasize even the tiniest of lashes, from base to tip, corner to corner.

100% of people agree Future Lash was the easiest mascara removal they’ve ever experienced

Exclusive water-activated Instant Removal Technology (IRT) allows for it to seamlessly detach from lashes, transforming into tiny water-soluble filaments that gently rinse away entirely and will not bioaccumulate in the environment.

No makeup remover, no cotton pads, no problem.

Featured Set

Customer Reviews