VB’s modern eye essential: A clean, pigment-rich, ultra-creamy buildable eyeshadow stick with waterproof wear that lasts up to 8 hours.Read Reviews
- 7 fashion shades, 2 statement finishes. - Glides on with easy, tug-free application and blends seamlessly. - Buildable colour in a supremely creamy formula. - Sets for ultra longwear, crease-proof, fade-proof wear for up to 8 hours. No base, brush or touch-ups required. - Infused with clean ingredients for eye-calming comfort: soothing Seaweed Oil and collagen-boosting Vitas Vita.
“Inspired by my fashion house—meet Eyewear. Our new longwear, crease-proof shadow stick is a seven-shade collection, my ultimate wardrobe essentials. It’s incredibly versatile—the supremely creamy, buildable colours make for a flawless sultry, smoky eye or a sheer wash of colour. The hardest choice is which shade to try first.” xVB
An extension of VB’s fashion palette, EyeWear is a modern capsule collection of sophisticated mattes and shimmering veils that build seamlessly, creating sophisticated drama for day, extra decadence for night. No stylist or makeup artist needed.
A Next Generation Eyeshadow
Consider EyeWear the modern gold standard for shadow sticks: Clean formula. Buildable, ultra-creamy application and rich colour. Crease-free, fade-proof wear for up to 8 hours. No base, brush or touch-ups required.
Vitas Vita which increases collagen synthesis for healthier skin—improving skin elasticity, tonicity and firmness.
Seaweed (Fucus) Oil, a soothing emollient with high antioxidant activity. Helps dissipate subcutaneous fat deposits on the lower portion of eyelid for smoother looking lids.
Traditional silicone materials such as cyclotetrasiloxane (D4), cyclopentasiloxane (D5), cyclohexasiloxane (D6) that are widely used for long-lasting performance benefits.
How To Wear EyeWear
The options are here to play all day:
Choose any shade and apply it lashline to crease then blend out for a monochrome wash of colour.
Swipe on and blend out Bottle Green and Caramel for a sultry, smoky look.
Apply Sunflower along the lash line and the crease. Leave it alone for a graphic look, blend with your fingers for a bright, sunny glow.
Try a wash of Oyster or Caramel all over the lids. Or dot either shade at the inner corners for a subtle eye-brightening effect.
Pair your eyeshadow with your wardrobe. Mirror the shade of your top for a monotone effect. Or pick up on an accent—Macaron or Sunflower—from your favourite accessory.
How VB Wears EyeWear
“If I want to enhance my eyes in a natural way, I’ll take the Pecan shade of EyeWear and apply a little over the crease of my eyelid to add contour, then use my fingers to smudge it along my top and bottom lash lines. I also like to use a brush to smoke it out for a softer, sexier look—like a Peter Lindbergh photograph. One important tip is to do one eye at a time: as you have around 20 to 30 seconds to play with the formula before it sets and doesn’t budge for hours.” xVB
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