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VB’s modern eye essential: A clean, pigment-rich, ultra-creamy buildable eyeshadow stick with waterproof wear that lasts up to 8 hours. Read Reviews

- 7 fashion shades, 2 statement finishes.
- Glides on with easy, tug-free application and blends seamlessly.
- Buildable colour in a supremely creamy formula. 
- Sets for ultra longwear, crease-proof, fade-proof wear for up to 8 hours. No base, brush or touch-ups required.
- Infused with clean ingredients for eye-calming comfort: soothing Seaweed Oil and collagen-boosting Vitas Vita.

Oyster is a shimmery pearl.

Luxury Performance, Clean Beauty, Long-wearing, Water-resistant, Smudge-proof, Crease proof

1.6 g  / 0.06 oz.

I Want. EyeWear. 

“Inspired by my fashion house—meet Eyewear. Our new longwear, crease-proof shadow stick is a seven-shade collection, my ultimate wardrobe essentials. It’s incredibly versatile—the supremely creamy, buildable colours make for a flawless sultry, smoky eye or a sheer wash of colour. The hardest choice is which shade to try first.” xVB

An extension of VB’s fashion palette, EyeWear is a modern capsule collection of sophisticated mattes and shimmering veils that build seamlessly, creating sophisticated drama for day, extra decadence for night. No stylist or makeup artist needed.

A Next Generation Eyeshadow

Consider EyeWear the modern gold standard for shadow sticks: Clean formula. Buildable, ultra-creamy application and rich colour. Crease-free, fade-proof wear for up to 8 hours. No base, brush or touch-ups required.

What’s In:

Vitas Vita which increases collagen synthesis for healthier skin—improving skin elasticity, tonicity and firmness.

Seaweed (Fucus) Oil, a soothing emollient with high antioxidant activity. Helps dissipate subcutaneous fat deposits on the lower portion of eyelid for smoother looking lids.

What’s Out:

Traditional silicone materials such as cyclotetrasiloxane (D4), cyclopentasiloxane (D5), cyclohexasiloxane (D6) that are widely used for long-lasting performance benefits.

How To Wear EyeWear

The options are here to play all day:

Choose any shade and apply it lashline to crease then blend out for a monochrome wash of colour. 

Swipe on and blend out Bottle Green and Caramel for a sultry, smoky look.

Apply Sunflower along the lash line and the crease. Leave it alone for a graphic look, blend with your fingers for a bright, sunny glow.

Try a wash of Oyster or Caramel all over the lids. Or dot either shade at the inner corners for a subtle eye-brightening effect.

Pair your eyeshadow with your wardrobe. Mirror the shade of your top for a monotone effect. Or pick up on an accent—Macaron or Sunflower—from your favourite accessory.

How VB Wears EyeWear

“If I want to enhance my eyes in a natural way, I’ll take the Pecan shade of EyeWear and apply a  little over the crease of my eyelid to add contour, then use my fingers to smudge it along my top  and bottom lash lines. I also like to use a brush to smoke it out for a softer, sexier look—like a  Peter Lindbergh photograph. One important tip is to do one eye at a time: as you have around 20 to 30 seconds to play with the formula before it sets and doesn’t budge for hours.” xVB

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