“Inspired by my fashion house—meet Eyewear. Our new longwear, crease-proof shadow stick is a seven-shade collection, my ultimate wardrobe essentials. It’s incredibly versatile—the supremely creamy, buildable colours make for a flawless sultry, smoky eye or a sheer wash of colour. The hardest choice is which shade to try first.” xVB
An extension of VB’s fashion palette, EyeWear is a modern capsule collection of sophisticated mattes and shimmering veils that build seamlessly, creating sophisticated drama for day, extra decadence for night. No stylist or makeup artist needed.
A Next Generation Eyeshadow
Consider EyeWear the modern gold standard for shadow sticks: Clean formula. Buildable, ultra-creamy application and rich colour. Crease-free, fade-proof wear for up to 8 hours. No base, brush or touch-ups required.
What’s In: Vitas Vita which increases collagen synthesis for healthier skin—improving skin elasticity, tonicity and firmness.
Seaweed (Fucus) Oil, a soothing emollient with high antioxidant activity. Helps dissipate subcutaneous fat deposits on the lower portion of eyelid for smoother looking lids.
What’s Out: Traditional silicone materials such as cyclotetrasiloxane (D4), cyclopentasiloxane (D5), cyclohexasiloxane (D6) that are widely used for long-lasting performance benefits.
How VB Wears EyeWear
“If I want to enhance my eyes in a natural way, I’ll take the Pecan shade of EyeWear and apply a little over the crease of my eyelid to add contour, then use my fingers to smudge it along my top and bottom lash lines. I also like to use a brush to smoke it out for a softer, sexier look—like a Peter Lindbergh photograph. One important tip is to do one eye at a time: as you have around 20 to 30 seconds to play with the formula before it sets and doesn’t budge for hours.” xVB
Choosing a selection results in a full page refresh.
Opens in a new window.